Hispanic Economics

The Hispanic Market in the United States

Hispanics Economics develops solutions that deliver a sustainable competitive advantage for organizations reaching out to the Hispanic market in the United States and Canada.

The United States is in the throes of fully becoming a bilingual consumer economy; the U.S. became the second-largest Spanish-speaking country in the world 2009.

Is your organization ready for an economy in which English is no longer the lingua franca?

Hispanics are expected to become the plurality by the end of the century.

Is your organization ready for a United States where the largest demographic is not Anglo-Protestant in outlook?

U.S. Hispanics are expected to control almost $1 trillion in purchasing power by 2010.

How can your organization reach this consumer market?

At Hispanic Economics, our in-culture, multi-lingual strategies deliver specific recommendations and identify solutions that allow organizations to understand the cultural differences and social nuances that differentiate the various Hispanic identities in the United States.  With a staff of experts who have diverse backgrounds and are versed in the national histories that comprise U.S. Hispanics, Hispanic Economics is uniquely positioned to offer the right solution.

In 2012, Hispanics Economics is pleased to advance the interest of Latinos in the American workplace.

To achieve this, there are two books being published specifically for Latinos.  One, written by Rose Guilbault and Louis Nevaer, is directed to Latinas – how to advance their careers and advance up the corporate ladder.  The second book, by Louis Nevaer, focuses on teaching business Spanish to U.S.-based Hispanics.  Together these books will help Latinos get on with the business of suceeding in the American workforce.

This hands-on manual provides Latinas with the tools they need to succeed at work by examining some of the societal and cultural obstacles that hinder their progress.

By 2050, one in four American workers will be Latina. Yet members of this group are currently among the lowest-paid employees and are afforded the fewest opportunities in the workplace. This inspirational book encourages Hispanic/Latina women to challenge the inequities in their cultural ideology which hamper workplace success, while teaching them the work skills necessary to advance their careers.

Despite being 20 million strong, Latinas represent America's most undervalued human resource. This career guide is the only one of its kind to focus specifically on empowering the working women of the Latina community to embrace success and build skills for workplace advancement.

The Latina's Guide to Success in the Workplace explores the complexity of the Hispanic/Latino identity and the impact of this culture on professional mobility. The author asserts that there are five obstacles which Latinas confront within their own belief system: the idea that women do not need an education; the assumption that the needs of men come first; a belief that it is sinful to desire money; the opinion that Latinas should not be ambitious; and the mindset that successful women in the United States lose their femininity. Throughout the book, up-to-date research, case studies, and inspirational interviews offer strategies for overcoming the cultural factors that limit Latinas and providing a roadmap for achieving success.

Features
• Case studies that illustrate inspirational stories of Latina women
• A list of recommended behaviors for becoming successful at work
• Practical tips and techniques for creating a career path
• Interviews with some of the most successful Latinas in the United States

Highlights
• Includes original research on Latinas
• Explores how certain cultural qualities in the workplace are favorable
• Features books, studies, and reports authored by women
• Examines the challenges specific to Latinas in America

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Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group

Hispanics are the largest minority group and the fastest growing demographic in the United States. But their supervisors are often non-Hispanics who do not understand how they see the business world and so are not able to work with their Hispanic employees effectively.  Drawing on his own ethnic background and years of experience as director of the organization, Hispanic Economics, Louis Nevaer identifies three overarching concepts that inform Hispanic culture and that often result in behaviors and beliefs very different than, and sometimes seemingly at odds with, those of non-Hispanics. Using a wealth of specific examples, Nevaer shows how an awareness of the importance of these concepts can help managers create a welcoming work environment, increase productivity and employee engagement, and develop a dynamic and committed Hispanic workforce. As Hispanics become an ever-larger segment of the workforce, organizations who fail to make them feel welcome and valued risk losing access to a significant source of talent and innovation.

HR and the New Hispanic Workforce: A Comprehensive Guide to Cultivating and Leveraging Employee Success

The growing influence of Hispanics in the workforce has taken on a new urgency: considered by many HR experts to be one of the most significant challenges facing corporate America today. With a wealth of research and best-practice examples from corporate America's elite, these expert authors deliver both the strategies and the hands-on tools-detailed checklists, sample questionnaires and forms, and a helpful summary at the end of each chapter-to address such key issues as the increasing use of Spanish in the workplace; the need for quantitative tools for performance reviews; the need for new recruitment strategies; and benefit program changes that take into account the differing experiences, values, and needs of Hispanic workers.